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Brand identity

A visual identity that holds together across your website, social, print, and anywhere else your business shows up — built once, used everywhere.

WHAT'S INCLUDED

Pencil Outline Icon in Team
Logo

Primary logo mark plus horizontal and stacked lockups, delivered in SVG and PNG

Painter Palette Outline Icon in Teal
Color palette

Primary, secondary, and neutral colors with hex codes and usage guidance

Stylized Letter A in Teal
Typography

Primary and secondary font pairing with size scale, weight hierarchy, and usage rules

Document Outline Icon in Teal
Brand guide

One-page reference covering logo usage, colors, typography, and do/don't rules

HOW IT WORKS

Discovery

Share your business, audience, and visual direction via a short brief

Concepts

Two logo directions presented for review and feedback

Refinement

One round of revisions on the chosen direction

Delivery

Final files plus brand guide — ready to hand to a printer, developer, or your site

STANDALONE OR BUNDLED

Standalone
Bundled with a website build

Already have a site? We'll build your brand identity and hand off the files — ready to apply wherever you need them.

Add brand identity to any Launch Site or Custom Build — we design both together so everything is consistent from day one.

Starting at $650

Starting at $450 as an add-on

Ready to build a brand that holds together everywhere?

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TendWell Studios · La Crosse, WI

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